Collection: MSGM

This brand is not only synonymous with apparel;
You can recognize what MSGM is or is not
from the energy it spreads.

In 2009, Massimo Giorgetti and the Paoloni group partner up to launch the first MSGM collection.

This is MSGM: four letters, a clear and strong message.

A free spirit with a vocation for anything that is current and immediate, a kaleidoscope of colors, shapes and lines that inexorably captures the public's attention.
Giorgetti's creative process draws extensively from the current zeitgeist. extensively on a current zeitgeist.